How Newspapers Can Win Our Business - Advertisers Are Customers
Dear Newspapers:
We know you need us and ironically we would like to work with you. No, I’m not a big box store like Macy’s or even Toyota or BofA. I’m not representing restaurants, hotels, convention centers or classified advertisers. I’m one voice in millions of small businesses in Every City, USA that needs you to wake up and stimulate; your reinvention is taking way too long.
Newspapers we need you to act different in this new economy just like we have to act differently. You can’t fake a relationship with me anymore, a monthly invoice is a transaction not a relationship, and I need you to give me more than last decade’s advertising model.
A New View On Advertising Top 5 Ways Newspapers Can Win Over Small Business Owners Or Continue To Lose Our Business.
Imagine newspapers winning the millions of small businesses serving local communities driving cash flow, repeat business and large advertisers like Macy’s back to the fold. Imagine hiring journalists back because newspapers are delivering:
1) what readers want and
2) what their customers want.
The illiteracy rates vary from region to region depending on the factors like wealth and urbanization. One common thing to be pointed out in the countries with high illiteracy rates is the social custom which curbs the education of females. The main reason behind the progress of developed countries can be attributed to their high literacy rates. This is because high literacy rates means more knowledgeable and skilled people in the country (what we call human capital). Literate people can understand and learn the things more easily, so they enjoy a higher socio-economic status as well as catalyze the development of the country as a whole. Even if we look into the history, we will find that literacy is the pre requisite for development of the country. The countries like Afghanistan, Niger, Guinea, Benin, Somalia, which have low literacy rates also have lower developing rates in comparison to countries with high literacy rates.
Horia Cretan took the child in his arms and pulled him out to safety. Cretan carried the unconscious youth down the fire escape, stopping once to cover himself and the child from the glass that continued to crash down on top of them. By this time a large crowd had gathered, and the entire rescue was captured on video.
After covering the boy to protect him from further harm, Cretan gave the crowd a thumbs-up to let everyone know the victim was still alive. Cretan carried the child down to the ground and handed him over to medical professionals who gave the boy oxygen and rushed him to Jacobi Medical Center. The boy is expected to make a full recovery.
Cretan was immediately heralded as a hero. People in his community praised him for his brave deed, and word of the rescue spread quickly. He was asked to tell his amazing story the next day on the ABC News program “Good Morning America”. While there, Cretan did something else that grabbed the attention of the world.
During the show, Cretan talked about how he helped local firefighters rescue the young boy, but he also had something else he wanted to discuss. His girlfriend, a woman named Desiree, was called to the set. When she arrived, Cretan took her hand and got down on one knee.
Desiree smiled as Cretan told her that he knows he is a handful and suggested that with him around there is never a dull moment. Then he popped the question - Cretan proposed to Desiree live on national television. She immediately said yes.
It’s been quite a week for Horia Cretan. He helped save a young boy from a fire and got engaged to the girl of his dreams, and all within two days. To him we can all say congratulations, and thank-you for having the spirit to place yourself at risk to help others. It just goes to show we really are all in this together
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